Jacksonville has it coming. In just over two weeks, our very first pop-up storefront art installation will commence. But, what for? What's this all about?
If you've ever been to downtown Jacksonville, aside from the fact that it seems like there's a void of exciting energy down here, you may have noticed all the excess 'dead space', and how few storefront retail spaces are in use, nevertheless made to be interesting-looking. Unlike other cities, our urban center barely has anywhere to window shop and see and buy neat things as it once did.
Until this changes, we've taken it upon ourselves to do something about it. With the sponsorship of The Cultural Council of Greater Jacksonville and the SPARK initiative, we've created an evolved 'Off the Grid' program (the recent initiative that made it possible for artists to occupy vacant properties until they were sold or rented). This time, the focus is entirely on street-level engagement. Empty, informal spaces will become mini-galleries filled with captivating installation art that provides everyone equal access to community creativity and an opportunity to engage with it in unique ways.
So, stay tuned as we get closer to amplifying the downtown streets cape with MORE ART.