The Looking Lab: Art in Empty Storefronts experiment fills the void of vacant or under-used retail facades with a series of innovative 'pop-up' art installations featuring regional artists. These empty storefronts become captivating mini-exhibits that help bring dynamic, contemporary art to the walkable urban landscape. Each storefront installation is designed to spur pedestrian traffic and stimulate the vitality of the city block. 

In 2013, The Cultural Council of Greater Jacksonville chose four artists to participate in the launch of The Spark District in downtown Jacksonville through grants for proposed projects. The Looking Lab: Art in Empty Storefronts by Joy Leverette received one of the four 2013-2014 Inaugural Spark Grants.

This partnership between Northeast Florida city and business leaders, regional artists and professional curators increases community engagement while highlighting local creativity. Property owners donate spaces, and in turn, we transform their spaces with lively art that helps attract new tenants and buyers. 

Join us as we test our hypothesis to revitalize Downtown Jacksonville, one storefront at a time.


The Team

JOY LEVERETTE
Creative Director, Artist

BEN THOMPSON
Co-Facilitator, Curator, MOCA Jacksonville

SARAH BISHOP
Marketing/PR Director

ERICA MENDOZA
Administrative Assistant

CHAZ BÄCK
Copy Editor, Big House

MASON MARTIN
Program Manager, Cultural Council

KIERSTEN STEWART
Social Media Intern